‘The energy transition isn’t the future any more, it’s happening right now,’ says Jeroen. ‘More and more people are becoming aware of the need for sustainability. Consumers and companies are taking matters into their own hands.
Accelerating and innovating in the energy market
‘We’ve been leading the way in the energy market since 2007. Back then, I was sure the energy system would change drastically. Now the energy transition is in full swing and our specific task is to innovate. We’re maintaining our leading role in the energy market by further accelerating and innovating. I call it the age of &. This approach is what sets us apart from the other suppliers in the energy sector.’
Offering added value
‘In a locally organised energy system, people decide where and how they generate green energy, and how they use, store and share it. The traditional boundaries between the supplier, the producer and the customer are disappearing. One moment a resident or a company can play the role of customer, and the next moment the role of producer and supplier. Because of these changing roles, our responsibility now goes much further than producing and supplying green energy. We offer added value by providing people with services and resources that allows them to organise their energy themselves.’
Putting people first
‘Technologically, many things are already possible. However, the energy transition isn’t about the technology. It is about people and the choices they make using that technology. It starts by putting people first in their day-to-day activities. We want to know what’s going on in people’s heads and hearts. Because when we know what they really want, what motivates and moves them, we can respond more effectively with innovative energy solutions, products and services. This approach is helping us achieve our objectives. With our mission “Everyone’s sustainable energy”, we enable people to take control over their own energy supply.’
It is the age of &
‘No single party can provide the innovation and acceleration needed to realise these aims. It can only succeed when we start connecting ambitions, ideas, technologies, people and companies. And we can only progress if we work together and in conjunction with each other. Not just inside our company, but also with customers, partners, startups and suppliers. By asking ourselves every day: what more can I do? In which areas can we give each other the right added value? We call it: Looking for the &. Because these aren’t times for going it alone. Nor a time for ifs. Or buts. This is the age of &. When we take those extra steps with each other – as a group – and with our customers and partners, we will be succesfull.